GCD: Tim Blevins
CW: Olivia Boone
Design: Meredith Oberg
After 20 years, it was finally time for Jelly Belly to get a visual refresh. My job was to balance their premium, true-to-life flavors with the elegant whimsy of the candy itself.
The Brief: Create a digital campaign to launch Jelly Belly’s new brand identity.
My Favorite Part: Testing can sometimes derail a campaign, but in this case, our commercial received the highest scores the brand had ever seen.
