GCD: Brett Lakanen
ACD: Christopher Howe
CW: Maggie Williams
It was Year 2 of Endeavor’s “Your Best Health is Our Endeavor” campaign. We breathed new life into the concept through original commercials, a new library of photo assets, digital banners, OOH billboards, and bus wraps.
The Brief: Expand Endeavor’s brand awareness in the Chicago market. (The results? 15% to 85% in one year)
My Favorite Part: Art directing Endeavor’s “Love Letter” spot, which ran during the 2026 Olympics.
