I had the opportunity to design, collab with, and produce a years worth of billboards for Coca-Cola’s iconic Times Square board in a variety of styles.
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This project involved making everything from the world's biggest Coke machine to launching the new Dreamworld flavors to making fun holiday content.
I particularly enjoyed art directing a team of 3D designers to bring these 3D billboard concepts to life. This style is called forced perspective where a 2D board appears to have dimension while viewing it from a particular angle.
Another favorite: We worked with illustrator Barry Bruner to create a series of NYC vignettes that capture the magic moments Coca-Cola brings to the city in the summer.
